iSaloni Exhibition in Milan
In mid-April, there is only one place in the world,where design lovers flock to the hundreds of thousands, and return home with suitcases catalogs, samples of materials and the full set of impressions of what he saw. And this, of course, furniture exhibition Salone del Mobile in Milan or short iSaloni
No event in the field of design is not capablecompare in magnitude with what is happening in Milan. And it's not just iSaloni. The entire city for a week becomes a giant playground for presentations, installations and architectural exhibitions: cocktails, awards ceremony, interviews, parties. The shops, restaurants, here and there, there are journalists with a red bag on wheels with iSaloni inscription. At every step confronted with star designers. Hotels and airlines raised prices several times, and the queue wanting to get into a cab often stretch for hundreds of meters. You can not go wrong - the Milan Furniture Fair takes home planet and Design Week.
This year iSaloni celebrates its 55th anniversary. The exhibition was International Exhibition of furniture accessories, as well as two Biennial International Salon of kitchen furniture (Euro Cucina) and the International Salon bathrooms (Salone Internazionale del Bagno). Not enough for a few days to get around all 24 pavilions. It is a real design safari can be exhausting, but it certainly is very inspiring.
The first thing you notice at once - newbooth design. Several past years, even high-end brands have not updated the look of their sites and this was clearly due to the crisis. This year everything is different: all stands reversed, and in the collections of many new products. What indirectly confirms the conclusion - European markets recovered. This is great news!
The most important and predictable from the point of discoveryof design which instantly notice - new retro trend captured the minds of the vast number of manufacturers. At the entrance to every stand of modern furniture can safely close your eyes and call a few basic signs of this trend, which are present among the novelties. It is likely that you will get to the point. It will always be a combination of marble, brass and velvet dusty shades.
Admission to combine all of these elements - absolutelycommercial move. This is not bad and not good at it, and the trend is that most of it should. But surprisingly, even the top brands have failed to recognize it before, and have begun to actively apply these ideas is only now, when the trend is at its peak. Of course, this means its fast decay and oblivion.
It is necessary to step back a bitelaborate on the trend, especially since he was one of the largest and most influential in recent decades. As is often the case with the trends and styles, most clearly and precisely they set the tone for decorators, furniture and not brands. And in the interior design with the new retro trend of what happened: several years have passed, and she still has not handed over their positions. But to understand how all this came from the craze for vintage and retro interior design, you need to move a further step back and take a broader view.
Surprisingly, furniture and interiors in the style of newretro is just part of a global trend, which is based on ... hipster culture. All started with hipsters, otraschivaniya beards, vintage signage cafes, picnics and burgernyh, hipster publications, the Instagram, and tweed cycling progulok.Eta first culture had a tremendous impact on street fashion, video industry, graphic design (look at any trendy cafe, hairdresser or agency, so that far: Buro 24/7 on the logo), and then later became so noticeable that her right to take the decorators and designers subject.
Decorators, picked up the trend andtalent have developed the idea to major trends in interior design, usually no not hipsters. But they were the first to have experienced a trend, its capabilities in new ways to rethink old methods and, most importantly, they are well aware of the new needs of the audience that is willing to pay. Decorators like Jean-Louis Denio, Gilles & Boissier, or, for example, Joseph Dir come at an opportune moment. The press fell in love with them. And if the press is someone or something to love, fashion for it to be!
What then is different from the new retro interiors,Created in vintage style, which, for example, are very popular in the United States. That's just it - a new audience. Vintage and retro - just a tool, a reason to tell the story of a whole new way with respect to a young audience. In fact, new retro - this trend (and perhaps already and style), which is addressed to young people.
Several signs new retro, among whichthe top of the marble stand (often matte), brass and velvet. But there is a place here and other methods: here and classical breakdown of the walls in a modern interior and wood paneling on the walls, wooden countertop with rough raw edges, often the lack of curtains on the windows, fireplace portals, simulation vintage chandeliers Italian design 60s-70s, large -gabaritny art on the walls (preferably made of brass or copper), "dusty" in pastel shades and textile finishing (though often in combination with bright and deep tones - red, mustard, dark-blue and deep emerald, wallpaper (often with exaggerated large pattern), metal with shades of bronze and gold, including rose gold, vintage incandescent bulbs, objects from flea markets, the use of thick leather trim, large polyhedra in floor tiles, custom made items, a deliberate lack of branded items, furs, silver shades in subjects (including plumbing).
The exhibition is ubiquitous set ofdesign ideas in new colors and materials, such as the famous chair Gio Ponti designer Molteni & C in the new upholstery in gray and pink, or the famous "Red and blue chair" by Gerrit Rietveld was no longer red and blue on the stand - Cassina released it in the fashion tone "dusty mint".
Many color velvet juicy mustard showed the B & B Italia, and Imperfetto Lab brought "gold" theme to the absolute, presenting its "golden" chair Nido.
But again, this time could be lessaccurately predict all that will show on most stands. However, it did not disappoint. On the contrary, the main aims and is not solvable question - what will happen next, after the oblivion of another favorite? The unequivocal answer is difficult to give. Too far from obvious attempts to set new design trends and experiments with them. It would be logical to assume that instead of today's rich materials and colors of the decorative style will come again moderate minimalism with a focus on sustainability.